Optimise your digital marketing skills

Course Introduction:

In this digital age, being able to effectively master the techniques of Digital Marketing is crucial for every business in order to diversify their business market. This course will help you understand the role that social media play in this age and how to optimize its functions to successfully generate an online presence for your company through social media platform. It will also help you to distinguish the differences between the Search Engine Optimization(SEO) and the Search Engine Marketing(SEM). This will allow you to identify useful keywords that will optimize your business online presence on the search engines.  Ultimately, this course aims to help business owners to grow and to expand your business opportunities.

At the end of the course, you will be able to develop a complete set of marketing strategies for your business, create a structured digital marketing plan, and how to manage your company’s budget in order to generate quality leads for your business.

Learning Objective:

Upon completion of the course, the learners will be able to

• Understand the basics of Digital marketing
• Distinguish and use the SEO and SEM
• Identify the appropriate keywords for your business to have an online presence
• Create an established  digital campaign
• Develop a complete content marketing strategy for your social media post
• Create a structured digital marketing plan and budget
• Evaluate and restructure your campaign

Target audience:

• Sales & Marketing Professionals seeking advancement in their sales career
• Business owner who are looking to enhance their business growth
• Other Relevant Managers who are interested in learning Digital Marketing

Minimum educational qualification: minimum secondary school education or above

Course Content:

Module 1: Introduction & Overview

Module 2: Digital marketing platform

Module 3: Search Engine Optimization(SEO)

Module 4: Search Engine Marketing (SEM)

Module 5: Campaign Set up and content marketing strategy

Module 6: Search Marketing and develop digital marketing strategy

Module 7: Budget allocation

Module 8: Evaluate your advertising data

Facebook Marketing: How to grow your business with Facebook

Course Introduction:

This course will equip you with the knowledge on how to leverage on the most powerful tools through proper management of a Facebook page and Ad campaigns. It serves as a simple guide that will cover all aspects of running an efficient Facebook page that is able to generate useful leads. This would include setting up an account for the Facebook page, understanding the ads structure, and using the Ads manager tools. Tips on how to use a minimal budget to generate likes and a large follower base will also be given.

In addition, you will also learn how to establish a reputable Facebook campaign and how to evaluate it. Content marketing strategy will also be included in this course to help you attract the right audience and start generating useful leads for your business or community.

Learning Objective:

Upon completion of the course, the learners will be able to

• Understand the basics of Facebook Marketing
• Develop a comprehensive Facebook page for your business
• Create a fully establish Facebook campaign
• Identify and evaluate budget for Facebook Ads
• Understand how to make use of automated Facebook link
• Develop a complete content marketing strategy for all Facebook post
• Understand how to track and evaluate a Facebook campaign

Target audience:

• Sales Professionals seeking advancement in their sales career
• Experienced Sales Managers who are leading a sales team.
• Operational Managers who are interested in learning Facebook Marketing

Minimum educational qualification: minimum secondary school education or above

Course Content:

Module 1: What is Facebook Marketing

Module 2: How to create a Facebook Page

Module 3: How to create a Facebook Campaign

Module 4: How to create Facebook Ads

Module 5: How to automate your Facebook link

Module 6: Content Marketing

Module 7: Facebook Page Apps

Module 8: How to track the success of your campaign

  How to Close A Million Dollar Deal

Course Introduction:

Sales is a skill that is necessary for everyone who wants to succeed in their life. You can have the best product or the most capable service, but without a sales system, techniques and right mind-set, you won’t be able to close any deal. Whether you are selling an innovative gadget or a pet sitting service, you need to have a sales system—one which allows you to work smart, achieve your financial goals and feel confident about yourself at all time. This 15hr course will help you enhance your sales skills and techniques, build an organized sales system and master the art and science of sales persuasion.

Learning Objective:

• Learn the basics of sales and quality of sales person
• Develop professional image and right mind-set
• Screen and qualify clients
• Avoid the misery of premature presentation and use right questioning
• Master the closing techniques and handle objections
• Increase sales profitability
• Spend selling time productively
• Manage sales in an organized and systematic way
• Engage in telemarketing strategy: convert cold calls to warm friendly calls
• Build a system that generates quality daily leads

Target audience:

• New Sales Executive
• Sales Professionals seeking advancement in their sales career
• Experienced Sales Managers leading a sales team.
• Other Relevant Managers who are interested in learning about Sales Management

Minimum educational qualification: minimum secondary school education or above

Course Content:

Module 1 Common sense is not common.

Module 2: Looking and feeling good is not for nothing.

Module 3: Finding the right targets.

Module 4: Don’t waste time in giving premature presentations.

Module 5: Stop Rejecting Me!

Module 6:  20% effort 80% results.

Module 7:  Men don’t run a business, systems do.

Module 8:  Attain the widest reach with the least amount of time spent.

Module 9:  Let clients come to you.